[Services]
ART DIRECTION
DIGITAL DESIGN
BRAND STRATEGY
BRAND IDENTITY
Creative production
Social Design
GRAPHIC+Web DESIGN
Art Director based in Berlin, creating visual identities that connect. I combine strategy, storytelling and design, always with a focus on relevance, style and purpose. Available for freelance art direction, concept development and visual storytelling.
Art Director based in Berlin, creating visual identities that connect. I combine strategy, storytelling and design, always with a focus on relevance, style and purpose. Available for freelance art direction, concept development and visual storytelling.
Retake Studios
,
Branding
,
2025
The identity for Retake Studios captures the energy of a production company that moves fast, thinks creatively, and isn’t afraid to get its hands dirty. Rooted in the worlds of sport and automotive culture, the branding balances precision and power with a lighter, almost playful twist that keeps everything feeling human and accessible. The visual language is built around flexibility: a logo system that shifts shapes, hand-drawn marks that feel instinctive, and graphic elements that behave more like stickers or track-side decals than traditional corporate assets. This creates a brand that can live on cars, cans, screens, or social feeds – always recognizable, never rigid. It’s a visual identity designed to move. To experiment. To hit record and go.
RT_01.JPG

RT_02.JPG

RT_03.JPG

RT_04.JPG

RT_05.JPG

RT_07.JPG
Retake Studios
,
Branding
,
2025
The identity for Retake Studios captures the energy of a production company that moves fast, thinks creatively, and isn’t afraid to get its hands dirty. Rooted in the worlds of sport and automotive culture, the branding balances precision and power with a lighter, almost playful twist that keeps everything feeling human and accessible. The visual language is built around flexibility: a logo system that shifts shapes, hand-drawn marks that feel instinctive, and graphic elements that behave more like stickers or track-side decals than traditional corporate assets. This creates a brand that can live on cars, cans, screens, or social feeds – always recognizable, never rigid. It’s a visual identity designed to move. To experiment. To hit record and go.
RT_01.JPG

RT_02.JPG

RT_03.JPG

RT_04.JPG

RT_05.JPG

RT_07.JPG
Adidas Spec
,
Art Direction
,
2025
Every move a statement. Every hit a strike against expectation. In a world that categorizes bodies and defines style, BREAK THE FORM responds with imagery that captures the space between control and chaos. photo: @annikayanura

AD_01.JPG

AD_02.MP4
AD_03.JPG

AD_04.JPG

AD_05.JPG

AD_06.MP4

AD_07.JPG

AD_08.PNG
Adidas Spec
,
Art Direction
,
2025
Every move a statement. Every hit a strike against expectation. In a world that categorizes bodies and defines style, BREAK THE FORM responds with imagery that captures the space between control and chaos. photo: @annikayanura

AD_01.JPG

AD_02.MP4
AD_03.JPG

AD_04.JPG

AD_05.JPG

AD_06.MP4

AD_07.JPG

AD_08.PNG
Deutsche Musical Akademie
,
Branding, Art Direction
,
2025
A rebrand for the German Musical Academy, the central platform of the German-speaking musical theatre scene. The new identity balances institutional credibility with approachability, combining strong typography, an authentic visual language on and behind the stage, and a serious yet refreshed color palette. Positioned as a modern cultural network with a clear voice and attitude. brand strategy: @vntonrau copy: @sarahcoßmann

DMA_01.PNG

DMA_02.PNG

DMA_03.JPG
DMA_04.mov

DMA_05.JPG

DMA_06.JPG
Deutsche Musical Akademie
,
Branding, Art Direction
,
2025
A rebrand for the German Musical Academy, the central platform of the German-speaking musical theatre scene. The new identity balances institutional credibility with approachability, combining strong typography, an authentic visual language on and behind the stage, and a serious yet refreshed color palette. Positioned as a modern cultural network with a clear voice and attitude. brand strategy: @vntonrau copy: @sarahcoßmann

DMA_01.PNG

DMA_02.PNG

DMA_03.JPG
DMA_04.mov

DMA_05.JPG

DMA_06.JPG
SIDEGIGS
,
Branding
,
2025
HUSTLE CULTURE RELOADED The platform turns into a stage for little side quests: one day at the bakery, another in the workshop, or somewhere completely different. The vibe is documentary-cool – real, raw, but with a certain lightness. Typography and logo slip flexibly into everyday moments, making it clear: this is about quick jobs that fit easily into your life. Do it for the plot.

SG_01.JPG

SG_02.JPG

SG_03.JPG

SG_04.JPG

SG_05.JPG

dsads

mkmk
SIDEGIGS
,
Branding
,
2025
HUSTLE CULTURE RELOADED The platform turns into a stage for little side quests: one day at the bakery, another in the workshop, or somewhere completely different. The vibe is documentary-cool – real, raw, but with a certain lightness. Typography and logo slip flexibly into everyday moments, making it clear: this is about quick jobs that fit easily into your life. Do it for the plot.

SG_01.JPG

SG_02.JPG

SG_03.JPG

SG_04.JPG

SG_05.JPG

dsads

mkmk
Zalando NEW IN
,
Ass. Art Direction
,
2025
Zalando’s New In Production combines product launches with fresh editorial content, ensuring that “new arrivals” are not only quickly visible online but also embedded in cultural and seasonal storytelling. On set, I ensure visual consistency across styling, set design, and framing translating the brand’s creative vision into tangible imagery. art direction: @platard prod.: @zacharyfoote

ZN_01.jpg

ZN_02.mp4
ZN_03.jpg

ZN_04.mp4

ZN_05.mp4

ZN_06.mp4
Zalando NEW IN
,
Ass. Art Direction
,
2025
Zalando’s New In Production combines product launches with fresh editorial content, ensuring that “new arrivals” are not only quickly visible online but also embedded in cultural and seasonal storytelling. On set, I ensure visual consistency across styling, set design, and framing translating the brand’s creative vision into tangible imagery. art direction: @platard prod.: @zacharyfoote

ZN_01.jpg

ZN_02.mp4
ZN_03.jpg

ZN_04.mp4

ZN_05.mp4

ZN_06.mp4
KORE Body
,
Branding, Art Direction
,
2025
A clean, aesthetic shoot highlighting the body in motion with focus on shape, muscle, and shadow. Outfits in KORE tones (black, grey, shades of blue) underline strength and calm. Sculptural, minimal, and powerful. An abstract ode to the human body. photo: @annikayanura

KB_01.JPG
KB_02.MP4

KB_03.MP4

KB_04.MP4

KB_05.MP4

KB_06.MP4

KB_07.MP4

KORE Body
,
Branding, Art Direction
,
2025
A clean, aesthetic shoot highlighting the body in motion with focus on shape, muscle, and shadow. Outfits in KORE tones (black, grey, shades of blue) underline strength and calm. Sculptural, minimal, and powerful. An abstract ode to the human body. photo: @annikayanura

KB_01.JPG
KB_02.MP4

KB_03.MP4

KB_04.MP4

KB_05.MP4

KB_06.MP4

KB_07.MP4

ODYxTherabody
,
Branding
,
2025
More than just a run club. Ody is a movement. A place to connect, unwind, and make Saturdays count. Bold colors, dynamic angles, and authentic moments define the ODY brand. We capture movement, belonging, and the energy of showing up – sporty, cool, and real. Every frame tells a story of motion, connection, and rhythm.

OT_01.JPG

OT_02.JPG

OT_03.JPG

OT_04.JPG
ODYxTherabody
,
Branding
,
2025
More than just a run club. Ody is a movement. A place to connect, unwind, and make Saturdays count. Bold colors, dynamic angles, and authentic moments define the ODY brand. We capture movement, belonging, and the energy of showing up – sporty, cool, and real. Every frame tells a story of motion, connection, and rhythm.

OT_01.JPG

OT_02.JPG

OT_03.JPG

OT_04.JPG
The Female Company
,
Creative Production
,
2023
About 70 million women are missing their period, even though they are not pregnant, breastfeeding or in menopause. The film draws attention to the disease and supports women who go far beyond the target group of the female company. director: @alikneer dop: @lucalouishain script: @sarahcoßmann prod.: @simon&paul Full Film: https://www.adc.de/wettbewerb/adc-gallery/detail/year/2025/entry/90092

TFC_01_JPG
TFC_02.mov
TFC_03.mov
TFC_04.mov
The Female Company
,
Creative Production
,
2023
About 70 million women are missing their period, even though they are not pregnant, breastfeeding or in menopause. The film draws attention to the disease and supports women who go far beyond the target group of the female company. director: @alikneer dop: @lucalouishain script: @sarahcoßmann prod.: @simon&paul Full Film: https://www.adc.de/wettbewerb/adc-gallery/detail/year/2025/entry/90092

TFC_01_JPG
TFC_02.mov
TFC_03.mov
TFC_04.mov